Kiran Gange · Bangalore · Amsterdam · The Farm
Twenty-one years building companies, a regenerative farm, and a body of writing on the systems behind better economic decisions.
i.What I'm watching
Each one is tied to a venture I'm building against. Inflation across European retail markets for RapidPricer. Forest loss for Global Launch Base's conservation work. Soil and weather for the farm. The systems are real, the numbers are public, and the problem changes by the second.
Eurostat HICP, latest published quarter. Each country's pricing volatility is exactly what RapidPricer's models are built to handle for QSR and food retail clients across Europe.
Based on Global Forest Watch's reported annual loss rate (~10M hectares of tropical primary forest per year). Counting from January 1. Updates every second.
Live via Open-Meteo. Western Ghats, Karnataka. loading…
ii.About
My work has been built around a single question: how do we design economic systems that include more people, without leaving landscapes behind?
The question first showed up as pricing. Twenty-one years ago I started working with Target, Walmart, and Office Depot, then consulted for PwC, IBM, and Kurt Salmon. In 2008 I founded CustoLogix in Palo Alto, California. In 2017 I moved to Amsterdam and founded RapidPricer to bring AI to pricing at machine speed.
The same question, framed across borders, became Global Launch Base, which I co-founded with Anubha Chicki to help European companies build in India. And on a 7-acre farm in the Western Ghats of Karnataka, Aré Guḍi is where I'm asking whether agriculture can produce real yield while rebuilding the landscape it sits on.
I wrote The Expert Guide to Retail Pricing (Routledge, 2023), host Retail Price Talk, and have been writing publicly about how globalization, automation, and AI shape who prospers since 2016.
I split time between Bangalore, Amsterdam, and the farm.
iii.Work
Amsterdam · 2017
I founded RapidPricer in Amsterdam in 2017 to bring AI to retail pricing at machine speed. The platform has demonstrated 8.7% gross margin improvement across 1,500+ stores. RASPER, our SaaS engine, is live on the Microsoft Azure Marketplace, and we've partnered with Hexaware to deliver pricing across North America and Europe. Clients span food retailers and QSR chains across Europe, the Americas, and Asia.
rapidpricer.com
Noida · 2021
I co-founded Global Launch Base with Anubha Chicki in 2021 to help European and global companies build in India. The firm grew out of the Dutch BaseCamp internationalisation programme and is an EIC (European Innovation Council) Partner. Through our Prepare to Expand programme we've trained 113 startups from 23 countries. GLB operates with an all-women team in Noida and is extending its focus into agritech and conservation tech partnerships.
globallaunchbase.com
Western Ghats · 2026
Aré Guḍi is a seven-acre regenerative areca and black pepper farm I run in the Western Ghats of Karnataka. It's home to 3,000 areca palms, a biocompost operation across thirty piles, and an active apiary. We're now scoping a polyphenol-and-biochar diversification model for areca that aims to redirect the crop from its dominant gutkha market into higher-value, non-divertible uses, with a target launch in July 2026.
aregudi.iniv.Talks
Keynote (45–60 min) · Workshop (half-day or full-day) · Moderated panel · English · Available globally with reasonable notice · Based between Bangalore and Amsterdam.
For shorter exploratory calls — calendly.com/kirangange/30min.
v.Library
The practitioner handbook on data-driven pricing strategy. Used in graduate programmes and pricing teams across Europe and the Americas.
Find a copy →
Conversations with operators about what they actually do in retail pricing — strategy, AI, and the messy middle of execution.
Listen on Spotify →
Impact Pricing (Mark Stiving), PPS Pricing Podcast, Sound of Money (Santosh Sirur), Retail Tea Break (Melissa Moore).
Browse appearances →
Marketing Tribune, RetailDetail, Professional Pricing Society Newsletter, and assorted industry coverage of RapidPricer and the work.
Read coverage →